Privacy Policy

At Purrify, your privacy is important to us. This Privacy Policy explains how we collect, use, protect, and share your information when you use our website, purchase our products, or interact with our services. By using our website, you consent to the practices described in this policy.

Information We Collect

Personal Information

We collect personal information that you voluntarily provide to us when you:

• Create an account or make a purchase
• Subscribe to our newsletter or marketing communications
• Contact us for customer support or inquiries
• Participate in surveys, contests, or promotions
• Leave reviews or feedback about our products

Order and Payment Information

When you make a purchase, we collect order details, shipping information, and payment data necessary to process your transaction. Payment information is securely processed by our trusted payment processors and is not stored on our servers.

Usage and Technical Data

We automatically collect certain information about your device and usage patterns, including:

• IP address, browser type, and device information
• Pages visited, time spent on pages, and click patterns
• Referring websites and search terms used to find us
• Location data (general geographic area based on IP address)

How We Use Your Information

We use the information we collect for legitimate business purposes, including:

• Order Processing: To process, fulfill, and ship your orders
• Customer Service: To respond to your inquiries and provide support
• Marketing: To send you promotional emails and product updates (with your consent)
• Website Improvement: To analyze usage patterns and enhance user experience
• Legal Compliance: To comply with applicable laws and regulations
• Fraud Prevention: To detect and prevent fraudulent transactions

How We Protect Your Information

We implement industry-standard security measures to protect your personal information, including:

• SSL encryption for all data transmission
• Secure payment processing through certified providers
• Regular security audits and updates
• Limited access to personal data on a need-to-know basis
• Secure data storage with backup and recovery procedures

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information only in the following circumstances:

• Service Providers: With trusted partners who help us operate our business (shipping, payment processing, email services)
• Legal Requirements: When required by law or to protect our rights and safety
• Business Transfers: In connection with a merger, acquisition, or sale of business assets
• Consent: When you have given explicit consent for sharing

Your Rights and Choices

You have the following rights regarding your personal information:

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate or incomplete information
• Deletion: Request deletion of your personal information (subject to legal requirements)
• Portability: Request transfer of your data to another service provider
• Opt-out: Unsubscribe from marketing communications at any time

Cookies and Tracking

We use cookies and similar technologies to enhance your browsing experience, analyze website traffic, and personalize content. You can control cookie settings through your browser preferences.

Children's Privacy

Our website and services are not intended for children under 13 years of age. We do not knowingly collect personal information from children under 13.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new policy on this page and updating the "Last Updated" date.

Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:

Last updated: December 2024