How Activated Carbon Works
Understanding the molecular science that makes Purrify so effective at eliminating odors.
Molecular Adsorption
Activated carbon has millions of microscopic pores that trap odor molecules through physical and chemical adsorption, removing them from the air permanently.
Surface Area Power
Just one gram of activated carbon has a surface area of 500-1500 square meters - equivalent to 6-18 tennis courts of odor-fighting power.
Instant Action
Unlike masking agents that cover smells, activated carbon physically captures and holds odor molecules, providing immediate and lasting results.
Safe & Natural
Made from coconut shells through controlled heating, our activated carbon is completely safe for cats and humans while being environmentally friendly.
The Odor Elimination Process
Follow the journey of odor molecules from release to permanent elimination.
Odor Molecules Released
When cats use the litter box, ammonia and other odor compounds are released into the air.
Carbon Activation
Purrify's activated carbon particles immediately begin attracting these odor molecules to their porous surface.
Molecular Capture
Odor molecules are trapped in the carbon's microscopic pores through van der Waals forces and chemical bonds.
Permanent Elimination
Once captured, odor molecules remain locked in the carbon structure, eliminating smells rather than masking them.