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Purrify privacy policy applies to this site, which is run by Purrify Management Inc., a Canadian company incorporated in British Columbia. Our incorporation number is BC1318076 and our business number is 784960007 BC0001. Our office is at 109-17680 Rue Charles, Mirabel, QC J7J 0T6, CA. This policy tells you what we collect when you visit this site, buy from us, or write to us, what we do with it, and how you get a copy of it or have it deleted. It is written to be read, not to be survived. If a line is unclear, ask us. Our contact details are at the bottom of this page.
Some of it you hand us. The rest the site records while you use it.
We use it to run the business and to make the site better. Nothing else.
We do not sell your personal information. We do pass parts of it to the companies that make the site and the orders work. Each one gets the information described below. Its use is governed by the service and its privacy policy.
Your information is stored and handled outside Quebec, and most of it outside Canada, mainly in the United States. The companies named above run the payment, the database, the email, the analytics and the ads from there. Quebec law requires us to tell you this before you give us anything. Privacy law in those countries is not the same as it is here, and a foreign court or government can in some cases require a company to hand over information it holds. Some of your details have to travel this way. There is no way to charge a card or ship a parcel without it.
When you use the chat assistant on our site, we store the messages you send and the assistant's replies so we can review conversations for product support and quality. We also record a hashed version of your IP address, your browser user agent, and the page that referred you. Chat transcripts are retained for 90 days and then deleted automatically.
We use cookies and similar tools to run the site, remember your language and your country, keep you signed in, understand how the site is used, and see where our visitors come from. One of them gives your visit an anonymous ID and no more than that. The banner on your first visit is where you accept the ones that are not needed to run the site, or turn them down. In Canada and the United States, our own page counting runs until you press Reject. Our cookie notice lists every single one, what it does, who sets it, and how long it lasts.
We record how pages are used on this site, checkout included. The recording plays back like a video of the page: what scrolled, what got clicked, where somebody got stuck. It is run for us by PostHog. What you type is hidden. Every form field is masked before the recording is saved, so your name, address, email and messages are not in it. Your card details are never in it either: those fields belong to Stripe and sit in a separate frame the recorder cannot see. Recording only happens if you accept analytics on the cookie banner. Opt out and it stops from your next page onward. Ask us and we will delete the recordings from your visit.
We keep a record of which pages you open on this site, tied to that anonymous visit ID. It tells us which articles and guides actually help people find what they need, so we can write more of what works. The page list itself holds page addresses and page titles, nothing you type into a form and nothing that arrives in a link. It hangs off the visit record, which also keeps your browser details and the country and region your connection came from. We do not keep your IP address itself with this record. And if you place an order, that order is tied to the same visit, so your name and email can be traced back to it. We keep the page list for 13 months and then delete it. Decline on the cookie banner and we stop recording the pages you visit. You can also clear the cookie any time in your browser settings.
We keep personal information only as long as we need it for the reasons above. Here is how long that is, category by category.
On your order confirmation page, we share your email address, order ID, delivery country and estimated delivery date with Google to offer an optional review survey. Google only emails you the survey if you choose to receive it in its review prompt. Google may place or read cookies and use similar technologies to display that prompt and process your choice. Google handles this information under its own privacy policy. Declining the survey does not affect your order. You can manage or block cookies in your browser settings.
Every marketing email we send has an unsubscribe link at the bottom. One click and you are off the list. You can also write to us and we will do it for you. You will still get the emails that belong to an order you placed: the receipt, the shipping notice, and our reply to a question. Those are not marketing. To change your cookie answer, clear this site's cookies and stored data in your browser. The banner comes back on your next visit and you can choose again.
Canada's federal privacy law and Quebec's Law 25 give you real rights over what we hold. Write to us and we will act on any of them. It costs you nothing.
We answer within 30 days. We may ask you to prove who you are first, so that we never hand your information to somebody pretending to be you. If we cannot do what you asked, we tell you why and we tell you who to complain to. No computer decides anything about you on its own here. There is no automatic scoring and no automatic refusal.
If you live in California, Colorado, Connecticut, Virginia, Texas, or another state with a privacy law, you have rights that look much like the Canadian ones above, and you use the same address to claim them.
We have never sold your personal information, we do not sell it now, and no list of our customers is for sale. California law also counts some ad tracking as "sharing", even where no money changes hands. The ad pixels on our pages only run if you accept them on the banner. Every paid order is still reported to Meta and TikTok, as described above, whatever you chose.
This site is meant for adults. We do not knowingly collect personal information from a child under 14 without a parent's consent, and we do not market to children. Are you a parent who thinks your child gave us something? Write to us and we will delete it.
Traffic to this site is encrypted. Access to the database is limited to the people who need it to do their job. Card details never touch our systems at all: Stripe handles them. No system is perfect, and we will not pretend ours is. If information about you is ever lost or exposed in a way that could cause you real harm, we will tell you and we will report it to the regulator, as the law requires.
Our website links out to other websites, and our products are sold in stores with their own sites. Once you leave here, this policy stops applying. We do not control those sites and we are not responsible for what they collect. Read their privacy policies.
One person at Purrify is responsible for protecting personal information and for answering the requests described on this page. Write to our Privacy Officer using the email address or the mailing address below and it reaches them.
Come to us first. Write to the address below and we will look into it and answer you. If our answer does not satisfy you, you can complain to a regulator, free of charge. In Canada, that is the Office of the Privacy Commissioner of Canada, at priv.gc.ca. In Quebec, it is the Commission d'accès à l'information du Québec, at cai.gouv.qc.ca.
We may update this policy. The date at the bottom of this page tells you when it last changed. If a change matters to you, for example if we start using your information for something new, we will say so on the site before it takes effect, and by email if you are on our list.
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us:
Last updated: October 8, 2026
