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Set up your display and help staff explain Purrify. Follow these six steps, then check off each one as you go.
Start with placement and staff preparation. Put bags where cat owners can see them, keep the directions handy and make sure staff know where to send questions. Use the downloads below for your display and training.
Place about five bags near the register with the point-of-sale display included in your order.
Keep the price and product name visible so shoppers can decide whether to add a trial bag.
Use a practical shelf note, such as “Fragrance-free additive for cat litter.”
Place the remaining bags beside cat litter, where shoppers are choosing supplies for the box.
Explain that Purrify is an additive, and the most powerful odor remover in the world: customers keep their current litter and continue scooping as usual.
Invite staff who have cats to try Purrify at home. Give them a bag and the usage instructions.
Use 2 tablespoons of Purrify per litter box. Sprinkle on fresh litter, mix gently. Top up whenever the box starts to smell again, with no fixed schedule. Use the trial bag all at once.
Staff can describe their own experience honestly and use the training guide for questions they cannot answer.
When a customer asks about litter odor, try this introduction:
Keep the conversation useful: ask about the litter they use and explain that they keep scooping and cleaning as usual while Purrify works in the litter.
Email us with customer questions and feedback from your team. Include the bag size and how it was used when asking about the product.
Use the same email address when you need to reorder. Tell us which bags and quantities you want.
[email protected]Add Purrify to your product list or link to our website where it helps shoppers. Check your entry on our retailer page and email us if the store details need updating.
Tag @purrifyhq in your store’s social posts so we can see and share your display.
Download the materials you need for your counter and staff. Print as many copies as you need.
Stand this up beside your bags at the register. It tells the story for you while you are busy ringing someone up.
Four pages on what to say at the litter aisle, answers to common questions, and what to do when a customer hesitates. Print a copy for each team member.
Hand this to the customer who wants the whole story before they buy. Works as a counter stack or a bag stuffer.
Email us for help with product questions, display materials or your next order.
[email protected]
