Editorial policy

Public attribution

We use organization-level public entities unless we can support a real public individual profile. Articles may be attributed to the Purrify Team, reviewed by the Purrify Science Team, or tied to internal testing maintained through the Comparison Lab.

Writing and review workflow

• Consumer education and routine updates are prepared by the Purrify Team.
• Articles that make technical, chemistry, performance, or safety claims can be escalated for internal claim review.
• When a page includes a reviewer byline, that reviewer entity is shown directly on the article.
• When an article does not display a reviewer, the article is still subject to ordinary editorial maintenance but is not being represented as independently expert-reviewed.

Sources and evidence

• We prefer attributable primary or technical sources for chemistry, odor-control, and safety claims.
• When internal testing is referenced, we label it as internal testing and avoid presenting it as third-party validation.
• We separate educational content from veterinary, medical, or legal advice.
• Marketing copy should not overstate what a cited source or internal test can actually support.

Dates and corrections

• Published and updated dates are shown on articles where the content system provides them.
• Reviewed dates are shown when a specific public reviewer entity is attached to the article.
• Substantive corrections should update the article content and its visible updated date.
• Minor formatting or link changes may not change the visible published date, but substantive refreshes should.