Fraud warning
That "self-cleaning Purrify litter box" is not us. We make deodorizer, not litter boxes.
The quickest way to spot the fake: the real Purrify makes one thing, a bag of activated coconut-carbon deodorizer you sprinkle into the litter box your cat already uses. We have never made a litter box, "self-cleaning" or otherwise.
The litter box in those ads comes from a copycat store, buypurrify .com, that took our name. Buyers report being charged for orders that never arrive. If that happened to you, this page shows you how to get your money back and how to help shut the fake down.
Real vs fake, side by side
The only thing the copycat took is our name. Nothing else matches. Here are the two stores next to each other so you can tell at a glance.
purrify.ca
Our site, our logo, and the cat litter additive we actually make.
buypurrify .com
A different logo and a self-cleaning litter box we have never made, sold under our name. The store changes its country, currency, and ad language depending on who is looking.
If you were charged, do these three things today
- 1
Dispute the charge with your bank now
Call the number on the back of your card and tell them you want to dispute a charge from a fraudulent website called buypurrify .com, that the product never arrived as advertised, and that you would like a chargeback. Visa, Mastercard, and Amex all have strong buyer protection for exactly this. Acting quickly gives you the best chance.
- 2
Ask for a replacement card
Whoever runs that checkout collected your full card number, expiry, and the three digit code on the back. Whether or not you win the refund, ask your bank to cancel that card and send a new one. It takes about five minutes and costs nothing.
- 3
Watch for follow-up scams
They also have your name, email, address, and phone number. Expect texts or calls pretending to be your bank, a courier, or "Purrify support" asking you to click a link or read out a code. Ignore them. And be wary of anyone offering to "recover your money" for an upfront fee, which is a second scam aimed at people who were just scammed.
Real Purrify vs the imposter
| The real Purrify | The imposter | |
|---|---|---|
| Website | purrify.ca | buypurrify .com |
| What we sell | A cat litter additive (activated carbon granules) | A "self-cleaning litter box" we have never made |
| Who we are | Purrify Management Inc., a Canadian company | Policy pages on the site list a different, unrelated business name |
| Checkout | A standard, secure checkout | A page that asks for your full card number directly |
| Support email | [email protected] | No genuine connection to us |
What we have been able to confirm
We want to be careful and fair, so here is what comes straight from public records, and what is our own reading of it.
From public records
- buypurrify .com was registered through GoDaddy on May 25, 2026, with the owner hidden behind a privacy service.
- The storefront runs on Shopify and sits behind Cloudflare.
- It sells a self-cleaning litter box, a product Purrify has never made or sold.
- It trades on the Purrify name. Its own logo and branding look nothing like ours, so the name is the part being borrowed.
- Its own policy pages carry a different, unrelated business name, which suggests the same template has been reused for other stores.
- Its ads have run on Facebook and Instagram in more than one language, including Spanish, and the store switches country and currency based on who is visiting.
Our view
Based on the points above, we believe buypurrify .com is set up to take payments under our name for a product the operators do not intend to deliver as advertised. We are sharing this in good faith to protect shoppers. If you operate that site and believe this is mistaken, contact us at [email protected].
The receipts
You do not have to take our word for any of this. Here is some of what is on the public record.
Help us get it taken down
The fastest way to stop this is for the people who saw the ads to report them. Reviewers tend to act faster on a report from someone who was actually targeted than on one from the brand being copied. We are hearing from shoppers in Canada, and the ads run in more than one language, including Spanish. Every link below goes to an official reporting page. None of them go to the imposter store.
Start here: report their Facebook page
Most of the ads run on Facebook and Instagram. The report that carries the most weight is the one filed from the imposter page itself, so open it and report it from there.
Open the imposter Facebook page- Open their Facebook page using the button above.
- Click the three dots (...) near the top of the page, under the cover photo.
- Choose "Report this page."
- When it asks what is wrong, pick "Something else."
- On the next screen, choose "Fraud or scam."
- When it asks you to describe what happened, paste the wording below so no reviewer confuses the fake with the real Purrify.
If one of their ads is still in your feed, you can also tap the three dots on the ad itself, choose "Report ad," then "Scam or fraud."
Paste this when it asks you to describe what happened
This page is impersonating a real brand called Purrify (purrify.ca). The imposter is buypurrify .com (written here with a space so it does not turn into a link), which is not the real company. It is trading on the real brand name to sell a product. Please review it as a scam or brand impersonation. Note carefully: the real brand is purrify.ca, and the imposter is buypurrify .com, so the two are not confused.
Then report the people keeping it online
Each report below chips away at a different piece of their setup. You do not have to do all of them. Even one helps.
Meta Ad Library (every ad they are running)
This is the public list of every ad the fake is running right now, in every language. There are more than 180 of them.
Open the Meta Ad LibraryWhen it opens, find the ad that looks most like the one you saw, open it, and report that one first. If you have a few minutes, report a few more while you are there. There is no button to report them all at once, so every single ad you flag helps.
Shopify (hosts the store)
Report the store for fraud and for trading under a brand that is not theirs. You do not need a Shopify account.
Open the Shopify fraud report formGoDaddy (the domain registrar)
Report the domain itself for fraud and impersonation.
Open the GoDaddy abuse reportCloudflare (sits in front of the site)
Report the site to Cloudflare as phishing. They forward abuse reports to the host and the site owner.
Open the Cloudflare phishing reportCanadian Anti-Fraud Centre
If you are in Canada, report it to the national fraud centre. It helps build the case and warns others.
Report to the Canadian Anti-Fraud CentreYour local fraud or consumer office
Outside Canada, your local consumer protection or fraud reporting office is the right place. A web search for "report a scam" plus your country usually finds it.
Report at econsumer.gov (international)
Updates
We are keeping a running log here as we report the fake and as the platforms respond. Each date is when something actually happened, not a promise about what comes next. Check back, we will keep adding to it.
May 31, 2026
Cat owners started writing to us after being charged for a "self-cleaning Purrify litter box" they never received, which is how we learned the fake existed. We reported the store, the domain, and the ads through the official abuse channels at Shopify, Cloudflare, GoDaddy, and Meta, and published this page so anyone can check for themselves and get their money back.
May 25, 2026
Public records show the domain buypurrify .com was registered through GoDaddy, with the owner hidden behind a privacy service. The ads started running days later.
Help warn other cat owners
The fastest way to shut this down is word of mouth. There are two ready-to-go posts below: one to warn other cat owners, one to call out the companies keeping the fake online. Copy either, or send it straight to a platform. Both point back to this page, so anyone who reads it gets the full story.
Quick tip when you post: name buypurrify .com (the fake) first, and use the link below as your only link. That way the warning image shows up and the real Purrify name stays clear of the word scam.
Post 1: warn other cat owners
Heads up, cat people. Someone is using our name to take money from cat owners, and we could use your help stopping it. Here is the truth in one line: the real Purrify makes one thing, a bag of activated coconut-carbon deodorizer you sprinkle into the litter box your cat already uses. We have never made a litter box. Not a robot, not a "self-cleaning" one, not ever. So if you have seen an ad for a "self-cleaning Purrify litter box," it is not us. A copycat set up a store under our name (buypurrify .com), and buyers report being charged for orders that never show up. We are the real Purrify, and we are not letting this slide. We have reported the fake everywhere we can. If it charged you, you can still get your money back, and this page walks you through how. Please do one small thing: share this, and tag a cat owner who might have seen the ad. The more of us who know, the faster it dies. #ScamAlert #ScamWarning #CatsOfInstagram #CatMom #PetSafety
Or share it straight to
Post 2: call out the platforms hosting it
This one is aimed at the companies the fake runs on. Posting it on X tags them in public, which tends to move faster than a quiet form. It leads with the two things that force a response, brand impersonation and payment fraud, and it names the fake store, never the real Purrify, next to those words.
A store called buypurrify .com is impersonating our brand and charging cat owners for a "self-cleaning Purrify litter box" we have never made. Buyers report orders that never arrive. It runs on @Shopify, behind @Cloudflare, on a @GoDaddy domain, pushed by @Meta ads. Brand impersonation plus payment fraud. We have reported it through your abuse channels. Please take it down.
While you are here, meet the real Purrify
You found this page because of a litter box ad, so chances are you have a litter box that smells. That part we can actually help with.
Fix the litter box you already own
This is the real product: a small bag of activated carbon granules. Sprinkle the 15g trial bag onto fresh litter, mix gently, and the carbon traps odor before it reaches your nose. It costs $4.76$7.99 total, plus tax where applicable, with no separate shipping charge.
Try it for $4.76$7.99
Still want a self-cleaning litter box?
Real ones exist, and plenty are good. They share one weakness: waste sits in a sealed drawer between cycles, so the box can still smell. Our guide covers why that happens and how to keep an automatic box fresh.
Read the guideTalk to a real person
If you have questions, were charged, or just want to check whether something is really from us, email us and a person will reply. We would rather hear from you than have you guess.