Facts, photos, and a real person to talk to, all in one place. Everything here is checked before it goes up, so you can quote it with confidence.
The quick reference sheet. Every number here is current and owner-checked.
Single 50g and 120g bags ship with a live carrier rate on top. The 15g trial includes shipping.
A few ready-made hooks, in case one fits what you are working on.
The odor difference shows up in a simple side-by-side bench test, which makes it an easy live segment for video or in-studio.
A Montreal-area company making a made-in-Canada product that reached shelves in dozens of pet stores across the country. A classic local-business story.
Small apartments, holiday guests, closed winter windows: the seasonal moments when litter box odor is hardest to ignore, and how people handle it.
How activated carbon grabs and holds odor molecules instead of covering them with fragrance. The same idea behind water and air filters, put to work in the litter box.
Purrify started with a very ordinary problem: wanting a home that smelled clean without leaning on heavy fragrance or a whole new routine. Mark Archer founded the company in 2023 to solve it honestly.
That frustration turned into a lot of testing, plenty of revisions, and many conversations with cat parents. The result is a single, simple product that does one job well.
We want to help cat households breathe easier without making their routine more complicated.
Mark is happy to do short email Q&As or a 15-minute call. Email [email protected] to set one up.
Free to use for coverage of Purrify. Grab a single file or the whole kit at once.
Logos, product shots, lifestyle photos, and the founder portrait, in web and print-ready formats.
The short description you can paste at the end of a piece.
Purrify makes a fragrance-free cat litter additive that traps litter box odor at the source using activated carbon made from coconut shells. Made in Canada and shipped from Mirabel, Quebec, Purrify works with any litter and is sold online at purrify.ca and in pet stores across the country. Learn more at purrify.ca.
Working on a story? Reach out and we will get back to you the same business day.
We reply the same business day.
Happy to send a sample bag for review. Just ask.
