Revolutionary Odor Solution for 52 Million North American Cat Owners

Growing pet care innovation company with molecular-level odor elimination technology

CAD $50K

Current Round

75%

Target Progress

$1M

Pre-Money Valuation

100%

Validated

16

Retail Partners

68%

Reorder Rate

Executive Summary

The Opportunity

Purrify addresses the #1 pain point of urban cat owners: persistent litter box odor. Our premium activated carbon additive provides molecular-level odor elimination, creating a new product category in the $160M Canadian pet care market.

Competitive Advantages

✓First dedicated carbon additive in Canadian market
✓50%+ gross margins with retailer-friendly economics
✓Proven traction: 16 Montreal stores, 4 reorders this week
✓Superior coconut shell carbon technology

Unit Economics Breakdown

Gross Margin47.0%

Cost of Goods53.0%

$3K+

Early Revenue

Zero Paid Ads

18M

To EBITDA+

Months

Revenue Growth Projection

2024

$3,000

2025

$480,000

2026

$2,400,000

2027

$8,500,000

2028

$24,000,000