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Purrify - Premium Activated Carbon Cat Litter Additive - Return to Home Page

Love your cat, lose the smell. Water-filter grade activated carbon eliminates ammonia odors - no perfumes, just science. Try FREE (just pay shipping). Made in Canada, ships across North America.

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Purr Purr Purrify | Song about Cat Litter Odour Control Made in Canada

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Purr Purr Purrify | Song about Cat Litter Odour Control Made in Canada

Published March 7, 2026Duration 3:53@PurrifyHQ
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Sources

  1. 1.Urease-mediated urea hydrolysis and ammonia production - National Institutes of Health (PMC)
  2. 2.OSHA ammonia exposure limits and annotated permissible exposure limits - U.S. Department of Labor (OSHA)
  3. 3.Activated carbon adsorbers: surface area, pore structure, and adsorption basics - U.S. Environmental Protection Agency
  4. 4.Peer-reviewed study on ammonia removal using activated carbons - PubMed
LearnHow It Works

How Purrify Stops Litter Box Odor

Purrify sits at the top of the litter as a layer of coconut-shell activated carbon granules. As air moves through the box, the layer catches the smells before they reach the room.

Activated Carbon Micropores Under Magnification
Micropores magnified 1000x

Timeline: what happens, what you notice

Two views of the same week - what the layer is doing in the box, and what you experience as the cat owner.

 In the boxWhat you notice
0 min (right after sprinkling)

In the box

A fresh layer of carbon granules sits across the surface of the litter.

What you notice

The litter looks the same, with small dark specks mixed in. No new smell.

30 min

In the box

The layer is already catching the small amount of background odor in the room.

What you notice

The area around the box smells more neutral than it did before.

First time the cat uses the box

In the box

Fresh odor passes through the layer on its way out. The layer catches it at the surface.

What you notice

Much less of the usual post-visit spike. The room stays calm.

Overnight

In the box

The layer keeps working while no one is paying attention.

What you notice

You wake up to a room that smells like the room, not the box.

Morning scoop

In the box

You remove the clumps. The carbon layer stays where it is.

What you notice

Scooping is the same as always. Nothing extra to do.

End of the first week

In the box

The layer has been catching odor every visit. Some granules are full, others are still active.

What you notice

The box is still noticeably calmer than before. Maybe a hint of return after a heavy day.

End of the first month (medium bag, one cat)

In the box

The active surface in the layer is getting full. Time for a refresh.

What you notice

You start to smell the box more often. That is the signal to top up.

The 30-second science

Purrify does not perfume the air. It gives odor a porous surface to stick to.

Odor is a gas

Cat litter smells because tiny molecules drift up out of the box into the room air.

Your nose only notices what reaches it. Catch the molecules in the box and the room stays clean-smelling.

Carbon catches it

Activated carbon is a sponge for odor molecules. Air moves through, odor stays behind.

See how the material does its job on the activated carbon page below.

Pore size matters

Not every smell escapes the box the same way. A good activated carbon catches a wide range of them.

Purrify uses coconut-shell carbon, the same grade used in home water filters.

No perfume layer

Purrify is fragrance-free and dye-free. It removes odor instead of covering it.

Scooping and full litter changes still matter. Purrify works between cleanings.

Want the chemistry of why cat pee smells like ammonia in the first place? Read the ammonia science page.

Two things you can change to make it work harder

If a box still smells, one of these is usually the reason.

Placement depth

The layer needs to be near the surface, where air moves. Granules buried at the bottom of a deep litter bed never see the odor on its way out.

Do this: Sprinkle on top of the litter and mix gently into the top inch. Do not stir the whole box.

Box ventilation

A covered box with a tiny vent traps air and slows everything down. An open box or a box in a room with airflow lets the layer do its job.

Do this: Use an open or hooded box, not a sealed one. If you keep a cover, leave the flap off or prop it open.

How to use Purrify

Three steps, plus the mistake that quietly cancels each one.

1

Sprinkle Purrify

Scatter Purrify across the surface where fresh urine and feces will land.

Pro tip: Start with a light, even layer. Use more for large boxes, multi-cat homes, or stubborn ammonia odor.

Common mistake: Dumping it in one corner. Spread it evenly so the layer is wherever the cat goes.

Sprinkle Purrify
2

Mix gently

Work the granules into the top inch of litter so odor has to pass through the layer on its way up.

Pro tip: You do not need to stir the whole box. Keep carbon near the active surface.

Common mistake: Burying it deep. The layer needs to be near the surface to catch odor on the way out.

Mix gently
3

Enjoy freshness

Keep scooping as usual. Top up Purrify whenever the box starts giving off a smell again.

Pro tip: Activated carbon has capacity, not magic. Once the layer is full, a fresh sprinkle restores it.

Common mistake: Waiting until the smell is back at full strength to refresh. By then the layer is already full. Top up at the first hint, not after the room turns.

Enjoy freshness

How long a bag lasts, how much to use

Source-of-truth numbers for a typical one-cat household with a normally-stinky box.

How much per box

2-3 tablespoons of Purrify granules per litter box. Sprinkle on fresh litter, mix gently. Top up whenever the box starts giving off a smell again - no fixed schedule.

How long each bag lasts

Trial 15g

Use all at once, gone in about a week. A try-before-you-commit size.

Medium 50g

About a month per cat.

Large 120g

A little over two months per cat.

Extra-stinky box? Use as much as you need to keep yourself and your family happy. The bag will run out faster, which is fine.

What Purrify does NOT do

Where the layer ends and the rest of your routine begins.

  • Replace scooping. The carbon layer catches odor, not clumps.
  • Perfume the air. There is no added fragrance, intentionally.
  • Fix a box that is overdue for a full litter change.
  • Change how your litter clumps or how it pours.

Common questions

The practical details behind the layer.

How quickly does Purrify start working?

The granules start catching odor as soon as air passes through the layer. A box that already smells strong may still need a scoop, fresh litter, or a full change before the room smells neutral again.

What if my cat ingests some activated carbon?

Activated carbon used in household filtration is biologically inert. Purrify is designed to stay in the litter; monitor your cat as usual and consult your veterinarian if you have concerns.

Will this affect my cat's litter box habits?

Purrify is odorless and used as a small amount of loose granules mixed into the top layer. Most cats keep their normal habits, but any sudden litter box avoidance should be treated like a behavior or health signal.

How often should I refresh Purrify?

There is no fixed schedule. Top up whenever the box starts giving off a smell again. As a rough guide, a 50g bag lasts about a month for one cat, and a 120g bag lasts a little over two months. Extra-stinky boxes use more, which is fine.

Multi-cat household, how much should I use?

Use 2-3 tablespoons of Purrify granules per litter box. Sprinkle on fresh litter, mix gently. Top up whenever the box starts giving off a smell again - no fixed schedule. Two cats sharing one box will go through a bag faster than one cat with the same box.

Can I use Purrify with kittens?

Yes. Purrify is the same grade of activated carbon used in household water and air filtration, with no added fragrance or dyes. Sprinkle as you would for an adult cat and let the kitten use the box normally.

Have more questions about how Purrify works?

Want to go deeper?

Three sibling pages cover the topics this page deliberately keeps short.

The chemistry of cat pee smell

What activated carbon actually IS

Studies and citations

Ready to try it in your own litter box?

Start with the trial size and see how the layer fits into your normal scooping routine.

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